I am a Serial Intrapreneur. Think of me as a supporting actor for fast-growing SaaS start-ups and DTC brands. The fancy title? What I actually do? I am a Customer Experience Strategist. Known in most circles as The CLV Lady. I have been working with Sales, Marketing, Data Analytics and Product teams for the last ten years helping them approach Customer Experience as an organizational mindset. In my current role, I help ecommerce brands (re)discover the power of analyzing, understanding, and using first party data. (Only the sexiest data 😏). Only by understanding transactional customer behavior and buying habits, brands can deliver outstanding customer experience to consumers by providing value at every touchpoint of the customer journey.