Data-driven Commerce: How Transparency will Transform Beauty Shopping

A talk by Jay Hack
CEO and Co-founder, Mira Beauty

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About this talk

Session takeaways:

• Beauty brands suffer from a lack of data on their customers' behaviors

• This leads to inefficient and wasteful marketing

• A new retail solution, mirabeauty.com, combines the distribution of traditional retail with full data transparency, empowering brands to efficiently engage and retain high-LTV customers at scale

Jay Hack

Mira is the digital town square for the beauty community and commerce. Through an iOS app and web portal, they provide a next-generation, personalized shopping experience powered by AI that helps consumers find the products and brands they'll love.

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Mira Beauty

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