Session takeaways:
• Beauty brands suffer from a lack of data on their customers' behaviors
• This leads to inefficient and wasteful marketing
• A new retail solution, mirabeauty.com, combines the distribution of traditional retail with full data transparency, empowering brands to efficiently engage and retain high-LTV customers at scale
Mira is the digital town square for the beauty community and commerce. Through an iOS app and web portal, they provide a next-generation, personalized shopping experience powered by AI that helps consumers find the products and brands they'll love.